Prabhakar Raghavan SVP Google Ads & Commerce, Said on 14th May, 2019: Google has announced its new announcement regarding the Ads. Google according to its recent tweet on Official Google Blog that Google will now show Ads on Search Engine’s Homepage, Discovery Feed and Youtube Home feed. Not only above mentioned but Ads shall be shown in Gmail Promotion Tab too.
Discovery Ads are very much popular among the female because According to a recent Google / Ipsos study, 76% of consumers enjoy making unexpected discoveries when shopping. Further, 85% of consumers will take a product-related action within 24 hours of discovery.
Let’s see some features of Discovery Ads Explained by Google:
- Rich creative: Showcase your brand or products in a swipeable image carousel, rendered natively across each Google property.
- Results: Anticipate what your customers want ahead of time with Google’s understanding of intent.
- Reach: A single ad campaign across the YouTube home feed, the Gmail Promotions and Social tabs, and Discover feed has the potential to reach hundreds of millions. Read more about Discovery Ads here.